September 2012: River Island ispleased to announce an exciting collaboration with Rihanna. Yep, she will be designing her first clothing range exclusively for River Island.
We’re all huge fans of Rihanna’s style here at River Island so you can imagine how flattered we were when she approached us about working together and bringing our fashion experience to her range. Rihanna said:
“I’ve been wanting to design my own collection for some time. River Island is the perfect partner for me to collaborate with and working with a British, family run business also really appealed to me. I find London really inspiring and River Island loves to have fun with clothes. I’m looking forward to working with them and creating something really special.”
Rihanna unveiled her “River Island” collection with a catwalk show during London Fashion Week. The invite-only event was held on Saturday February 16, 2013.
May 2013: Here’s the news all you Rihanna for River Island fans have been waiting for: the summer collection drops on May 25th! Rihanna’s back with a new collection – her second of four for River Island this year – and you’ll be able to get your hands on it in a matter of weeks.
The summer collection, which features reinventions of the spring line plus loads of new designs, made its debut back in February at London Fashion Week.
The autumn/winter 2013 range – which arrived in two separate drops, in September and then in November – carried the same urban feel as her debut high-street offering, although this season imbued a more glamorous sporty edge.
“The way I approach winter style is to layer up summer clothes and Rihanna does the same,” the singer’s co-designer, Adam Selman, told us last month. “But there are coats and sweatshirts – those pieces were key. It’s a little more refined.”