July 2011: Rihanna is the new global face of Emporio Armani Underwear and Armani Jeans! The 23-year-old “Man Down” singer shot images for the autumn/winter 2011-12 campaign in New York – the campaign will be launched worldwide in September 2011.
RiRi joins a long line of celebs to represent the brand, including recent campaign faces Megan Fox, Cristiano Ronaldo, Rafael Nadal, David Beckham, and Victoria Beckham.
Armani and Rihanna teamed up with Steven Klein to create a contemporary Film Noir short film. Shot in New York against a backdrop of garage walls and car seats, the result is both sexy, yet sophisticated.
September 2011, Dublin: Rihanna shoots her Spring/Summer Armani Jeans collection. The photos promoting the collection were taken on the same day.