Savage x Fenty

Savage x Fenty logo

(under construction)

Music and fashion icon Rihanna embarks on her newest venture: lingerie designer. Inspired to create a line of intimates that celebrates and speaks to all shades and shapes, Savage X Fenty will celebrate

fearlessness, confidence, and inclusivity

In partnership with a team assembled from the industry’s elite, the label is braced to disrupt and redefine the marketplace with its accessible price point and full range of nudes.

“We want to make people look good and feel good,” explains Rihanna, who approaches Savage X with the same mentality she does all her projects—to make something new and fresh that everyone can relate to and feel confident in. “We want you to feel sexy and have fun doing it.” With offerings ranging from everyday basics to more provocative pieces—Savage X Fenty is lingerie for everyone.

Savage x Fenty is Rihanna’s first lingerie line that dropped on May 11, 2017. The lingerie line consists of 90 pieces of lingerie, accessories (including handcuffs!) and sleepwear with sizes for bras ranging from 32A to 44DD and sizes for panties ranging from XS to 3XL. With shipping available to 210 countries, Rihanna wants every woman to feel sexy in her own body, no matter the size.

“Women should be wearing lingerie for their damn selves. I can only hope to encourage confidence and strength by showing lingerie in another light. You don’t have to stick to one personality with lingerie; it’s fun to play around. You can be cute and playful one week and a black widow next week. You can take risks with lingerie. I want people to wear Savage x Fenty and think, I’m a bad bitch. I want women to own their beauty.”

Rihanna’s approach is of course pushing boundaries. In the promotional campaigns we can see women of all skin colors and sizes.

“I approach everything with the same mentality. It has to be authentic, it has to be from me, my perspective. I’ve wanted to do a lingerie line for a long time, but it was important to me that it be done right. To push past the boundaries associated with lingerie and encourage women to embrace their uniqueness.”

The line features three main categories: DAMN, U Cute, On the Reg and Black Widow. The line is affordable and inclusive. That’s how we women love it!

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Collections:

  • On the Reg
  • U Cute
  • Damn
  • Black Widow

ON THE REG – BRAS

1. Triangle Lace Bralette 

  • Unlined; wireless; minimal coverage
  • Stretch fishnet-and-floral lace
  • Super soft back closure with rose gold tone hardware and satin straps
  • Imported nylon/elastane
  • Hand wash cold, do not wring, do not tumble dry, line dry, suggest to remove care label
  • Colors: Caviar, Honey, Brown Sugar, Bay, Cocoa

2. Lace Bralette

  • Unlined; wireless
  • Stretch fishnet-and-floral lace
  • Rose gold hardware with adjustable straps
  • Imported nylon/elastane
  • Machine wash cold water with like colors, gentle cycle, low tumble dry, suggest to remove care label
  • Colors: Caviar, Honey, Brown Sugar, Bay, Cocoa

3. Lace Bralette (1X, 2X, 3X)

  • Unlined; wireless rigid tulle lined cups for better support
  • Pulls on with adjustable elastic straps
  • Stretch fishnet-and-floral lace with rose gold tone hardware
  • Imported nylon/elastane
  • Machine wash cold water with like colors, gentle cycle, low tumble dry, suggest to remove care label
  • Colors: Caviar, Honey, Brown Sugar, Bay

4. Wireless Lace Bralette (1X, 2X, 3X)

  • Unlined; wireless rigid tulle lined cups for better support
  • Pulls on with adjustable elastic straps
  • Stretch Fishnet-and-floral lace with rose gold tone hardware
  • Imported nylon/elastane
  • Machine wash cold water with like colors, gentle cycle, low tumble dry, suggest to remove care label
  • Colors: Caviar, Honey, Brown Sugar, Bay, Bare

5. Microfiber T-Shirt Bra

  • Lightly lined; molded underwire cups
  • Adjustable straps and caged back
  • Super soft back closure with rose gold tone hardware
  • Imported polyamide/elastane
  • Hand wash cold, do not wring, do not tumble dry, line dry, suggest to remove care label
  • Colors: Caviar, Cotton Candy

6. Microfiber T-Shirt Bra (38DD – 44DD)

  • Lined molded foam bra; underwire cups
  • Center front keyhole with power mesh lined wing and u-back for support
  • Rigid front straps and adjustable back straps
  • Imported polyamide/elastane
  • Hand wash cold, do not wring, do not tumble dry, line dry, suggest to remove care label
  • Colors: Caviar, Cotton Candy

7. High Neck Microfiber Bralette

  • Unlined; wireless
  • Rose gold tone hardware
  • Imported nylon/elastane
  • Machine wash cold water with like colors, gentle cycle, low tumble dry, suggest to remove care label

8. Floral Mesh Lace Bra (38DD – 44DD)

  • Unlined; underwire sheer lace cups
  • Interior side bone for support
  • Elastic cross over detail; bow and keyhole opening at center front
  • Stretch fishnet-and-floral lace
  • Super soft back closure with rose gold tone hardware
  • Imported polyester
  • Hand wash cold, do not wring, do not tumble dry, line dry, suggest to remove care label
  • Colors: Caviar, Honey, Bare, Brown Sugar, Bay

9. Unlined Lace Bra

  • Unlined; underwire sheer lace cups
  • Stretch fishnet-and-floral lace
  • Super soft back closure with rose gold tone hardware and picot straps
  • Imported nylon/elastane
  • Hand wash cold, do not wring, do not tumble dry, line dry, suggest to remove care label
  • Colors: Caviar, Honey, Spiced, Brown Sugar, Bay, Bare, Cocoa, Tobacco

10. Demi Cup Bra

  • Lightly lined; underwire; infinity edge microfiber sculpted cups
  • Stretch fishnet-and-floral lace
  • Super soft back closure with rose gold tone hardware and picot straps
  • Imported polyamide/elastane/nylon
  • Hand wash cold, do not wring, do not tumble dry, line dry, suggest to remove care label
  • Colors: Caviar, Bay, Honey, Bare, Coca, Brown Sugar, Spiced

11. Push-Up Bra

  • Smooth microfiber with padded underwire memory foam cups
  • Stretch fishnet-and-floral lace back detail
  • Super soft back closure with rose gold tone hardware and picot straps
  • Imported polyamide/elastane/nylon
  • Hand wash cold, do not wring, do not tumble dry, line dry, suggest to remove care label
  • Colors: Caviar, Spiced, Brown Sugar, Cocoa, Bay, Honey

12. T-Shirt Lace Bra (38DD – 44DD)

  • Lined molded foam bra; underwire cups
  • Lace overlay on cups, foam front straps, and side wings
  • Stretch fishnet-and-floral lace
  • U-back for support
  • Super soft back closure with rose gold tone hardware
  • Imported polyamide/elastane/nylon
  • Hand wash cold, do not wring, do not tumble dry, line dry, suggest to remove care label
  • Colors: Caviar, Brown Sugar, Bay, Honey, Bare