Rihanna’s collaboration with M∙A∙C was announced in February 2013. In the official statement Rihanna said:
“When you think of make-up, the brand that pops into your mind – for something legit – is MAC. Whatever colour you want, it’s like: ‘Let’s go to MAC’. I’ve been using MAC on tour for such a long time it was a natural fit for me. I have always loved make-up, and I always said that if I do it, I want to do it with a credible brand. Working with MAC, it’s difficult to get a red lipstick that beats Ruby Woo, because it works on every skin tone. I had so many different samples to choose from and so many different colours underneath – blue, yellow, orange and pink bases. And I got to pick one that worked, and I tried it on all my friends to make sure it worked on all of our skin tones.”
This is more than summer love. Rihanna and M∙A∙C strike a chord with an online-exclusive colour collection created by the global superstar. Bronze and cool coral combine for a Powder Blush Duo in the unforgettable Hibiscus Kiss, while Retro Matte Lipsticks in RiRi Boy, Heaux and the instant classic RiRi Woo make a statement against sheer, shimmering skin highlighted with rose gold Lustre Drops.
1. LIPSTICK: RIRI WOO, HEAUX, RIRI BOY
2. POWDER BLUSH DUO: HIBISCUS KISS
3. LUSTRE DROPS: Barbados Girl
Rihanna premieres her perfect palette of fall colour – a range of decidedly daring yet classically gorgeous shades, finishes and tools, all encased in the metallic warmth of rose gold packaging. Lipstick in deep raisin, orange frost, creamy nude and the vivid red of RiRi Woo match gleaming Lipglass, while eyes in contrasting soft and smoky cocoas complement luminous skin.
1. Powder Blush Duo in Hibiscus Kiss.
2. Powder Blush in Bad Girl Gone Good / Cream Color Base in Diamonds.
3. Eyeshadow x 4 in Her Cocoa / Smoked Cocoa.
4. Lipstick in Nude, Who’s that Chick, RiRi Woo, and Talk that Talk.
5. Lipglass in RiRi Woo |
6. Pro Longwear Lip Pencils in RiRi Woo and Talk that Talk
7. Lashes in 36 and 25.
8. Extended Play Lash Mascara in GigaBlack
9. Liquidlast Liner in PointBlack
10. Velu Brow Liner in Deep Brunette and Deep Dark Brunette
11. Duo Fiber Shader Brush / Duo Fiber Face Brush
Rihanna’s latest creative collaboration with M·A·C is a series of stunning looks for lips, eyes and face in shades of metallic majesty and confident colour. This limited-edition collection is encased in exclusive white-pearl packaging with RiRi’s iconic rose gold detailing. Wrapping it all up, the pink metallic sheen of the RiRi ♥ M·A·C Makeup Bag in a quilted design, uniquely Rihanna.
1. VELUXE PEARLFUSION SHADOW
2. SUPERSLICK EYELINER
3. LIPSTICK: Pleasure Bomb, RiRi Woo, Bad Gal RiRi
4. Bronzing powder: Love, Rihanna
5. NAIL LACQUER
7. RiRi Hearts MAC Makeup Bag
Rihanna’s VIVA GLAM lipstick hit the stores on 21st of January 2014 (North America) and every penny went to help people affected by HIV/AIDS. As the new face of M.A.C. Viva Glam, the singer was following in the footsteps of Lady Gaga and Nicki Minaj in an effort to support the M.A.C. AIDS Fund, which has raised a remarkable $300 million in the fight against HIV and AIDS. The cause, RiRi tells me as we cozy up on the couch, is close to her heart:
“I’ve been around so many people who have been affected by HIV and AIDS. It’s my turn to spread awareness. Because when people don’t talk about this, they feel like it’s not happening.”
And that couldn’t be further from the truth.
According to UNAIDS—a United Nations partnership that focuses on universal access to HIV prevention, treatment, care, and support—approximately 2,300 young people become infected with HIV each day. Even scarier: Globally, HIV infection rates are twice as high in young women ages 15 to 24 as they are in young men.
“Nobody is safe unless you protect yourself,” the star says ardently, fixing her piercing green eyes on me. “My contribution is that every penny from the cost of this lipstick and Lipglass goes to help someone who really needs it,” she says. “I am doing this especially for young girls.”
In August 2014 the second Rihanna Viva Glam lipstick was announced. Rihanna brought a bold look to her fierce new VIVA GLAM campaign, accenting her fearless, confident style with shades of frosted metallic mauve Lipstick and Lipglass, in velvety soft red packaging featuring her signature.