VIVA GLAM

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Rihanna’s VIVA GLAM lipstick hit the stores on 21st of January 2014 (North America) and every penny goes to help people affected by HIV/AIDS. As the new face of M.A.C. Viva Glam, the singer is following in the footsteps of Lady Gaga and Nicki Minaj in an effort to support the M.A.C. AIDS Fund, which has raised a remarkable $300 million in the fight against HIV and AIDS. The cause, RiRi tells me as we cozy up on the couch, is close to her heart:

“I’ve been around so many people who have been affected by HIV and AIDS. It’s my turn to spread awareness. Because when people don’t talk about this, they feel like it’s not happening.”

And that couldn’t be further from the truth.

According to UNAIDS—a United Nations partnership that focuses on universal access to HIV prevention, treatment, care, and support—approximately 2,300 young people become infected with HIV each day. Even scarier: Globally, HIV infection rates are twice as high in young women ages 15 to 24 as they are in young men.

“Nobody is safe unless you protect yourself,” the star says ardently, fixing her piercing green eyes on me. “My contribution is that every penny from the cost of this lipstick and Lipglass goes to help someone who really needs it,” she says. “I am doing this especially for young girls.”