Vita Coco

vita

In August 2011, Vita Coco, the nation’s best-selling coconut water and one of the fastest-growing beverage brands in the U.S., launched Vita Coco Tropical Fruit, in collaboration with Rihanna. The seventh flavor in the Vita Coco portfolio, Tropical Fruit is an all-natural, luscious blend of coconut water, pink guava, orange, red dragon fruit and pineapple.
Vita Coco Tropical Fruit comes in a bright magenta TetraPak featuring Rihanna’s signature to mark the collaboration. The pop star is also the face of Vita Coco’s national advertising campaign, which was released this past June.

June 2012: Vita Coco has launched the new ad campaign featuring Rihanna. They have revealed new pictures from the promo shoot that was shoot by famed photographer Terry Richardson.

In her new ad campaign for Vita Coco the “Where Have You Been” singer shows off her bare, toned midriff, which she attributes to her recent diet and coconut water!

“I wasn’t drinking enough water before, and I love coconut water,” the 24-year-old entertainer told Us Weekly. “It hydrates me just as much as regular water so it really started to affect my diet and the way my body was shaping up. I also started to eat a little differently” the songstress admits, delving into the details of her diet. “I added one vegetable to each meal with my diet for awhile — but then I went right back to eating McDonald’s and pasta and stuff like that too! So really its just having a balance of eating great and staying hydrated.”