Are you So Kodak? Four of today’s hottest young recording artists – Rihanna, Drake, Trey Songz and Pitbull – each answer that question in their own unique way as part of an integrated marketing campaign celebrating what it means to be “So Kodak.”
Kodak launched its new campaign in New York City on October 5, 2011 with a special invitation-only performance featuring Drake, Trey Songz and Pitbull. The campaign coincides with the introduction of the newest KODAK EASYSHARE Digital Cameras featuring Kodak’s exclusive Share Button. The Share Button makes it easy for consumers to share their pictures and videos with their social network.
“I am excited to team up with Kodak on this project. I am an avid fan of photography and love taking pictures, so this was a natural fit for me,” said Rihanna. “Being on tour, traveling around the world, I have so many cool moments that I have captured on my camera.”