January 2008: Rihanna is the latest star to join in on the latest “Got Milk” ad campaign with her milk mustache. The ad reads:
“Drink it in. Pop star? Not exactly. Milk is more my move. Some studies suggest that teens who choose milk instead of sugary drinks tend to be leaner and the protein helps build muscle. So, shut up and drink.”
Got Milk? is an American advertising campaign encouraging the consumption of cow’s milk, which was created by the advertising agency Goodby Silverstein & Partners for the California Milk Processor Board in 1993 and later licensed for use by milk processors and dairy farmers. It has been running since October 24, 1993.
Got Milk? is one of the most famous commodity brand and influential campaigns in the United States.