COMMERCIALS & ADVERTISEMENTS
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Barbados Tourism (2005)”
In 2005 Rihanna signed with Barbados Tourism and became the face of Barbados.

Miss Bisou (2006)
In 2006 Rihanna was the face of Miss Bisou’s clothing line.

Nike (2006)
Rihanna has signed a contract with Nike for the use of her song SOS to promote their new dance-inspired clothing line.

Chevy (Fashion Rocks 2006)
In 2006, before Fashion Rocks Rihanna featured in the advertisement of Chevrolet Corvette Z06. The Chevy Corvette Z06 appeared on stage during Rihanna performance.

Cover Girl (2006-?)
In December, 2006, Rihanna was named a feature model for Cover Girl. She became a celebrity spokesperson which included appearances on TV commercials.

Fuze (2006)
Rihanna featured Fuze drinks in one of her videos(We Ride), and the company put six-foot-tall displays of the singer in grocery stores.

LG Chocolate (2006)
In 2006 Rihanna was chosen as the brand ambassador for Chocolate by LG because she embodies what the Chocolate phone is all about. She is fresh, sexy, vibrant, and a style icon

Got Milk? (2008)
In 2008 Rihanna was the face of Got Milk? campaign.

Fashion Against AIDS (H&M)(2008)
Celebs like Rihanna, Jade Jagger, Good Charlotte, Scissor Sisters, and Timbaland are all teamed up with H&M and Designers Against AIDS (DAA) to launch a clothing collection for guys and gals comprised of T-shirts, tank tops, and hooded sweaters. The goal was to spread awareness about HIV/AIDS, which affects many young people between the ages of 15 and 24.

Tattoo Heart Collection (2008)
In December 2008, Rihanna contracted with Gucci to appear in their ads for the Tattoo Heart Collection, a special-edition line. In the Gucci handbag ad, Rihanna is seen hanging from a giant hoop, scantily clad in a barely-there white bodysuit and wearing an oversized white Gucci purse.

Doritos Late Night (2010)
In 2010 Doritos debuted its new partnership with pop star Rihanna. Just a few weeks shy of the release of her fifth disc, Loud, the island-born beauty teams up with the snack food giant for the release of a special David Guetta-produced single, titled “Who’s That Chick?” It’s all a part of Doritos’ Late Night ad campaign, a promotional effort that the company touts as a “one-of-a-kind, interactive music experience.”

So Kodak (2010)
Are you So Kodak? Four of today’s hottest young recording artists – Rihanna, Drake, Trey Songz and Pitbull – each answer that question in their own unique way as part of an integrated marketing campaign celebrating what it means to be “So Kodak.” Kodak launched its new campaign in New York City on October 5 with a special invitation-only performance featuring Drake, Trey Songz and Pitbull. The campaign coincides with the introduction of the newest KODAK EASYSHARE Digital Cameras featuring Kodak’s exclusive Share Button. The Share Button makes it easy for consumers to share their pictures and videos with their social network.

Nivea (2011)
The Barbados-born beauty has just been announced as the latest A-list spokesperson to front the cosmetics brand – in a special campaign to celebate their 100th anniversary.
The first image, released in March, sees the 23-year-old stripped back and bare-faced – wearing nothing but a coy smile and glowing skin. The 100 Years Skincare for Life campaign kicked off in May with a serious of celebratory events – and will coincide with the launch of Rihanna’s world tour, for which NIVEA has just been announced as sponsor.

Tap Water (2011)
UNICEF Ambassador Selena Gomez, along with Adrian Grenier, Dwight Howard, Rihanna, Taylor Swift and Robin Williams help spotlight devastating impact of world water crisis on children

Celebrities from the worlds of music, film, television and sport have joined with the U.S. Fund for UNICEF to engage consumers in a conversation about the lack of access to safe, clean water for nearly 900 million children and adults across the globe. The UNICEF Tap Project is a public service campaign that aims to draw attention to this serious issue and encourage the public to take action to reduce the numbers of children dying daily from waterborne illnesses, the second-highest cause of preventable childhood deaths in the world.

Celebrity supporters – UNICEF Ambassador Selena Gomez, along with Adrian Grenier, Dwight Howard, Rihanna, Taylor Swift and Robin Williams – will bottle their own tap water from their homes for a sweepstakes benefiting the UNICEF Tap Project. Supporters of the UNICEF Tap Project can enter to win a limited-edition “Celebrity Tap Pack,” a one-of-a-kind case of custom-made water bottles featuring tap water from the homes of each celebrity advocate, all the while raising vital funds for UNICEF’s clean water and sanitation programs.

Vita Coco (2011)
In August 2011, Vita Coco, the nation’s best-selling coconut water and one of the fastest-growing beverage brands in the U.S., launched Vita Coco Tropical Fruit, in collaboration with Rihanna. The seventh flavor in the Vita Coco portfolio, Tropical Fruit is an all-natural, luscious blend of coconut water, pink guava, orange, red dragon fruit and pineapple.
Vita Coco Tropical Fruit comes in a bright magenta TetraPak featuring Rihanna’s signature to mark the collaboration. The pop star is also the face of Vita Coco’s national advertising campaign, which was released this past June.


Armani Jeans&Underwear (2011)
Rihanna has become the new face of Emporio Armani. Rihanna – who will appear in ads for the fall-winter 2011-2012 collections, which were shot in New York City and debuted in September 2011 – follows in the footsteps David and Victoria Beckham, Cristiano Ronaldo, and Megan Fox in representing the brand. The campaign launched worldwide in September 2011.




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