Smashing the stereotype of a celebrity beauty line by launching a complexion collection that places her firmly in the prestige sector, Rihanna’s first foray into beauty isn’t what you might expect.

Makeup is there for you to play. It’s there for you to have fun with. It should never feel like pressure. It should never feel like a uniform. You should always have a blast, and feel free to take chances, take risks, and, dare to do something new or different. – Rihanna

It would have been too easy to launch with crazy colour and novelty products but creator and founder Rihanna wanted to do things differently – as an innovator but also as someone who had personally experienced the gap in the market for a foundation range that is truly representative of women of all colour.

Her mantra is ‘radiance reimagined’ and she intends to achieve it with the release of forty boundary-breaking shades of foundation, a selection of glowing highlighters, luminous primers, shimmering makeup sticks and the sexiest blotting powder and paper yet. With countless and unexpected ways to shine bright, there is no doubt that Rihanna is once again redefining the rules.

SHOP:

FENTY BEAUTY / SEPHORA / HARVEY NICHOLS

For Rihanna, beauty is an energy, it’s the ever-changing way we carry ourselves. It’s the power to light up a room or heat things up. It’s about emanating what’s inside and using makeup as a tool to celebrate difference.

I have 100% involvement in this process, which made this so special and very fun. I had so much freedom in creating whatever products I wanted to make, and whatever colours or shades I wanted to make them, down to the fonts on the packaging. I look forward to everybody getting to see what we’ve been able to create so far. – Rihanna

Fenty Beauty was created with a vision. For creator and founder Rihanna, it was essential “that women everywhere would be included”. After recognising a void in the industry, Rihanna focused on a range of traditionally hard to match skin tones, developing formulas that work for all skin types, and pinpointing universal shades. Fenty Beauty is 100% cruelty free.

See all the products from the line.

1. Pro Filt’r Instant Retouch Primer 

Nothing is sexier than touch-worthy skin; Pro Filt’r Instant Retouch Primer is the first step to getting there. This oil-free primer smooths away the look of pores, visibly evens skin tone and texture, and instantly absorbs shine without feeling dry or chalky. That means smoother foundation application and longer makeup wear.

Unlike a basic mattifying primer, Pro Filt’r’s cushiony, touch-me-now texture mattifies skin with the lightest-possible feel, for a full-on sensorial experience. And the universal invisipink formula? It’s not just pretty – it creates a filter-like blurring effect and melts instantly into all skin tones without a trace. Pro Filt’r works all day to help makeup last longer, feeling lightweight and comfortable, so you don’t have to worry about your skin – and you’ll be ready for anything.

For Rihanna, creating the perfect soft matte base is the most important part of any look – and the first step to the FENTY Face, her real life method for killer radiance.

“I wanted this primer to feel soft and moisturising at the same time, as well as doing the job of keeping makeup on. One of the things I really love about it is the colour. It’s this soft pinky-nude, it’s really feminine. I call the colour ‘invisipink,’ because it’s invisible but has a warm tone, so it’s not white or chalky on the skin.” – Rihanna

2. Pro Filt’r Soft Matte Longwear Foundation

Finally – the ultimate photo filter in foundation form. Born in 40 boundary-breaking shades, Pro Filt’r Soft Matte Longwear Foundation gives skin an instantly smooth, pore-diffused, shine-free finish that easily builds from medium to full coverage. The oil-free formula is made with climate-adaptive technology that’s humidity resistant, sweatproof and won’t clog pores, so that wherever you are, it’s going to work on your skin. Best of all, this long-wearing, light-as-air texture is undetectable on skin – so you always look like you.

How did Fenty Beauty do it?

– Obsessive research to create the perfect range of shades for all
– Exclusive insights from the world’s top makeup artists
– Extensively tested for real life, on real women

Fenty Beauty figured out that it takes the right balance of tone and texture to make foundation work on every skin type. The brand obsessed over custom pigment levels to capture your truest tones with a soft matte finish that’s just right – not too matte and not too shiny. The result? A comfortable long-wear formula that lets skin look like skin. Made for all women to love.

“Foundation is one of those areas in the beauty industry that has a big void for women at extreme ends of the shade spectrum. There’s this middle ground that’s covered really, really well. But then if you’re very pale or if you’re very dark, there’s not a lot of options. And so, I wanted to make sure that women of all skin tones were covered and they could be included in what I created. I think foundation should look like second skin, so it was important to me that Pro Filt’r Foundation has a soft matte finish because you still want a dewy look, but you don’t ever want your skin to be shiny.” – Rihanna

3. Match Stix Shimmer Skinstick 

Meet the magnetised long-wear makeup sticks that come together in two light-as-air finishes and a shade line-up to satisfy your every need. MATTE Skinsticks conceal, correct, and contour. SHIMMER Skinsticks highlight, blush, and enhance so you can mix and match, magnetise and multiply.

Match Stix SHIMMER Skinstick steps up your highlight, blush, and bronze with its sick rainbow line-up; 10 universal colours that catch light in ways you never dreamed of. From low-key tangerine sheen to all-out violet iridescence, the ultra smooth, long wear formula is weightless, blendable, and lives to be layered, melting at first touch to a crease proof, powder soft finish.

And with a magnetic physical attraction, Match Stix SHIMMER Skinsticks click to each other, to their MATTE Skinstick alter egos, and to their ultimate blending partner, the Portable Highlighter Brush. So mix, match, click ‘em together and you’re set.

“I like to look at these Shimmer Sticks like I look at my clothes in the closet. Am I doing fun? Am I doing alien? Am I doing weird? Am I doing sexy? Am I doing extra? Am I doing Girl Next Door? You choose. The point is, there are so many and they’re so fun. You can just collect them, magnetise them and use them as you please depending on your mood, your outfit and where you’re going, the occasion. “I’m out long days and long nights, working, or attending events, and you don’t have a chance to go back and fix your makeup. So, it’s really fun to have Match Stix and a portable brush to just throw in your clutch and go.” – Rihanna

4. Match Stix Matte Skinstick 

Meet the magnetised long-wear makeup sticks that come together in two light-as-air finishes and a shade line up to satisfy your every need. MATTE Skinsticks conceal, correct, and contour. SHIMMER Skinsticks highlight, blush, and enhance so you can mix and match, magnetise and multiply.

With Match Stix MATTE Skinsticks, conceal, correct, and contour in 20 shades obsessively fine-tuned and tested to look good on the full spectrum of skin tones. Made to layer, these playful MATTE Skinsticks are weightless and super easy to blend, but also stay put. Ultra smooth, they melt at first touch to a buildable, powder soft finish. No creasing and caking – so even the delicate under-eye area is fair game.

And with a magnetic physical attraction, Match Stix MATTE Skinsticks click to each other, to their SHIMMER Skinstick alter egos, and to their ultimate blending partner, the Portable Contour & Concealer Brush 150. So mix, match, click ‘em together and you’re set.

“I wanted to create a product that would be flexible, to give you your concealer, your contour and your highlight. Match Stix lets you choose your best matches, and best of all, they’re magnetic, so they click together and are easy to find in your bag.” – Rihanna

5. Match Stix Trio

With Match Stix Trios, take your complexion to the next level without the guesswork. FENTY BEAUTY’s pre-bundled sets make it easy to conceal, contour, and highlight on repeat. These light-as-air makeup sticks are expertly curated – and magnetise together – so you’re always ready for anything.

Each set comes with two Match Stix MATTE Skinsticks (conceal, contour) and one Match Stix SHIMMER Skinstick (highlight) – all of which are weightless, easy to blend, and stay put. The ultra smooth formulas melt at first touch to a powder soft finish that’s so seamless, it’s impossible to tell where skin ends and makeup begins. They’re buildable, crease proof, and live to be layered in a range of combos that light up all skin tones.

And with a magnetic physical attraction, MATTE and SHIMMER Skinsticks click to each other, uniting for the total no-brainer, skin-defining package that’s always at your beck and call.

“I wanted to create a product that would be flexible, to give you your concealer, your contour, and your highlight. Match Stix lets you choose your best matches, and best of all, they’re magnetic so they click together and are easy to find in your bag. Match Stix Trios were customised to make it easy when doing your makeup; there are three steps and they’re all in here.” – Rihanna

6. Killawatt Freestyle Highlighter

Light up where you want, when you want. Killawatt Freestyle Highlighter was born to reflect your every mood with its line-up of luminising solos and duos. With a dose of skin-glorifying colour, Killawatt ranges from subtle day glow to insanely supercharged, with shades that were designed for all skin tones.

Unlike your everyday highlighter, Killawatt keeps skin lit beyond sundown with its weightless long-wear formula – a cream-powder hybrid that instantly melts into skin and blends with almost zero effort. Another win, it’s loaded with superfine shimmer for an ultra smooth, creamy texture.

For killer radiance, Killawatt’s your go-to for highlighting your face, eyes, lips, collarbone… literally anywhere you crave a touch of light.

“You can use this on any part of your face; your eyes, your cheeks, your nose bridge, your collarbone. I like to use it on my body as well because it’s such a high shine. You look at it and think, ‘Is it going to deliver? Is it going to deliver?’ Then – BAM! – it delivers!” – Rihanna

7. Killawatt Freestyle Highlighter Duo

Light up where you want, when you want. Killawatt Freestyle Highlighter was born to reflect your every mood with its line-up of luminising solos and duos. With a dose of skin-glorifying colour, Killawatt ranges from subtle day glow to insanely supercharged, with shades that were designed for all skin tones.

Unlike your everyday highlighter, Killawatt keeps skin lit beyond sundown with its weightless long-wear formula – a cream-powder hybrid that instantly melts into skin and blends with almost zero effort. Another win, it’s loaded with superfine shimmer for an ultra smooth, creamy texture.

For killer radiance, Killawatt’s your go-to for highlighting your face, eyes, lips, collarbone… literally anywhere you crave a touch of light.

8. Invisimatte Blotting Powder 

Don’t be caught without the perfect blot. Take it from Rihanna, who blots on the fly to stay photo-ready 24/7. This universal blotting powder contains an exclusive pore-diffusing complex that absorbs shine and gives you a natural matte refresh for an instantly filtered look – so you’re always ready for a shine-free snap.

Invisimatte’s translucent powder is completely traceless against all skin tones and won’t cake, creep into pores or fine lines, or disturb makeup – even when you re-apply. And get this: it extends the wear of your foundation too. Invismatte’s sleek, magnetised compact attaches to its perfect partner, the Portable Touch Up Brush, meaning that it’s easy to keep your shine-stopping essentials within reach. So touch up, touch up again, and bring on the photo ops – when we say translucent, we mean it. Rihanna believes that being photo-ready means being shine-free.

“Every red carpet you see me on, this has been in my clutch. I hate being greasy or getting caught oily in pictures – we all hate that – and this is the cure.” – Rihanna

9. Invisimatte Blotting Paper 

Blotting paper is sexy, said no one ever – until now. Super compact, portable, and straight-up chic, Invisimatte Blotting Paper is beauty’s ultimate underdog with a serious makeover. Because – take it from Rihanna – blotting is key to keeping your makeup looking just applied.

Lift away shine while leaving makeup perfectly untouched. Made with natural botanical fibres in the same expert technique as traditional Japanese paper, Invisimatte is as absorbent as it is silky smooth, with a continuous pink scroll that lets you choose your perfect size sheet every time.

The best part? It works in stealth mode – no glaring residue – with a refillable lipstick-sized compact that’s small enough to fit in the palm of your hand. So go for it. De-sheen and be seen, anywhere you roll, streetside to courtside.

“I love to blot on the fly, or as we like to call it at FENTY BEAUTY, portable blotting. So the most important part of this packaging is the mirror – you can just look right in the mirror and get that grease off in a hurry.” – Rihanna

10. Invisimatte Blotting Paper Refill 

The roll model of blotting papers. Ultra portable blotting paper that lets you touch up in stealth mode.

11. Gloss Bomb Universal Lip Luminizer 

THE stop-everything, give-it-to-me gloss that feels as good as it looks: Gloss Bomb delivers explosive shine in one perfect rose nude shade handpicked by Rihanna herself, FENTY Glow. We’re talking the unicorn of nudes that looks good on everyone.

One luscious swipe of Gloss Bomb’s XXL wand gives lips more to love, while conditioning Shea butter enriches from within. Lips look instantly fuller and smoother, and though it’s super shiny, it’s not the least bit sticky, with an addictive peach-vanilla scent you just can’t get enough of. Drench lips in the FENTY Glow – it’s the ultimate finishing touch to every look. Rihanna was obsessed with creating the perfect gloss that makes you want to put it on over and over again.

“I made it because I wanted the girls to get kissed more.” – Rihanna

12. Portable Highlighter Brush 140

Take your glow places it’s never been before. The magnetised Portable Highlighter Brush was born to snap to your favourite Match Stix Shimmer Skinsticks, letting you create your own custom highlighting collection.

Slanted, soft synthetic brush hairs trace the angles of your face to expertly diffuse Shimmer Skinsticks with speed and precision you’d never imagine from a tool this petite. And thanks to its medium density bristles, you can build glitz to your perfect level of impact.

Retractable and totally portable, this is a travel-friendly tool you’ll never leave home without. Rihanna wanted to create effective, high-functioning brushes that were portable and magnetised for convenience.

13. Portable Contour & Concealer Brush 150

Blend in, but stand out. The magnetic Portable Contour & Concealer Brush attaches to its perfect partner – Match Stix Matte Skinstick – so you can correct, conceal, contour or simply touch up wherever, whenever.

Smoothly tapered, soft synthetic bristles are cut for fool proof precision, letting you instantly blend Matte Skinstick’s buildable, powder soft formulas until you’ve achieved just the right amount of coverage.

Retractable and totally portable, this is a travel-friendly tool you’ll never leave home without. Rihanna wanted to create effective, high-functioning brushes that were portable and magnetised for convenience.

14. Portable Touch Up Brush 130 

Turn up and touch up with the ultimate on-the-go blotting powder brush. Custom-made to pair with Invisimatte Blotting Powder, the Portable Touch Up Brush has a retractable design and magnetic panel, so it snaps right in to the bottom of the powder compact, always there when you need it.

Slanted, soft synthetic bristles provide extra surface area for quick fixes and a mattifying, instant filter effect. Rihanna wanted to create a portable touch up brush that magnetises right in the blotting powder compact, fitting neatly into your handbag or clutch.

15. Full Bodied Foundation Brush 110

Meet the makeup brush designed to make skin look like skin. The Full Bodied Foundation brush is the ultimate tool for applying Pro Filt’r Soft Matte Longwear Foundation. It gives you the instant coverage of a flat paddle brush plus the fast, seamless blending of an airbrush. In other words, instant full coverage with an air-touched finish.

Its unique paw shape gives it just the right density, with more than 140,000 ultra fine synthetic bristles for a softer touch and better blending. What’s more, the dense bristles mean that more foundation ends up on your face, and not in the brush.

Foundation was one of Rihanna’s first makeup loves, so it was important for her to have the perfect tool to pair with her Pro Filt’r Soft Matte Longwear Foundation.

16. Cheek Hugging Highlight Brush 120

The Cheek Hugging Highlight Brush embraces curves like no other. This game-changing highlight brush features expertly chiselled curves on both sides that ‘hug’ more than just your cheeks – like your brow bone, cupid’s bow, the bridge of your nose, and even your collarbone – for an effortlessly killer glow.

Thanks to its unexpected asymmetrical cut – inspired by a shark tooth – you can highlight with more precision and edge, making it the perfect tool for Killawatt Freestyle Highlighter. Rihanna’s favourite thing about this brush is the shark-tooth shaped design – she instantly fell in love with all the unexpected angles that let you highlight in unique ways.

17. Precision Makeup Sponge 100

Know how to play all your angles. This plush, 3-sided makeup sponge takes blending to the next level with triple-threat precision.

Use the slanted edge for controlled stippling, the mini-moon edge for targeted coverage (perfect for the under eyes), and the rounded end for all-over buffing.

No matter the formula – liquid, cream, or powder – the Precision Makeup Sponge lets you customise your coverage for fast, easy, seamless results every time.

Rihanna wanted to ensure the texture and bounce of the sponge was just right, and that the angles were perfect for both buffing all over and getting into those difficult corners of the face.