A boost in Instagram activity, including 25.3 million Instagram reactions, helps Rihanna move 5-2 on Billboard’s Social 50 chart dated Jan. 13.
Rihanna added 283,000 new followers on Instagram in the week ending December 28, 2017 (up 146 percent). On December 26, 2017 Mattemoiselle – highly anticipated lipstick from Fenty Beauty – premiered. Rihanna promoted it via her social media by posting promotional videos and photos.
The Social 50 is powered by data tracked by music analytics company Next Big Sound and ranks the most popular artists on Facebook, Twitter, Instagram, YouTube, Wikipedia and Tumblr. The chart’s methodology blends weekly additions of friends/fans/followers along with artist page views and engagement. The chart’s latest tracking week ended Dec. 28.