People Magazine prepared its list of 25 Most Intriguing People of 2017 and Rihanna is also featured. She made the list thanks to Fenty Beauty – a beauty line she launched in September and changed the industry forever. Line’s most important product – Pro Filt’r foundation – comes in 40 shades that also includes very pale and very dark variations. That is something that makes this line so unique and so successful. Even Viola Davis praised the product!
In case you missed it, TIME named Rihanna’s Fenty Beauty one of the 25 Best Inventions of 2017 and Refinery29 called Rihanna the Innovator of the Year. In the interview with TIME, Rihanna said that she will never get over how strong is women’s emotional connection with the products and brand as a whole.
I never could have anticipated the emotional connection that women are having with the products and the brand as a whole. Some are finding their shade of foundation for the first time, getting emotional at the counter. That’s something I will never get over.