Fashion week is now in the entertainment business. Designers of today crave fans, not customers. London – home of the Abbey Road zebra crossing, of 221B Baker Street and of platform 9 3/4 at King’s Cross station – has world-class heritage as a city where pop culture history gets made. This blockbuster reputation has lured more big beasts of the industry to London than ever before. Giorgio Armani and Tommy Hilfiger are joining Donatella Versace on the catwalk schedule, and Rihanna will visit to showcase her Fenty Beauty line.
The 66th London fashion week was opened on Friday morning by the British Fashion Council CEO, Caroline Rush, and the the deputy mayor for culture, Justine Simons.