Rihanna to present her new PUMA collection at Paris Fashion Week

There are no less than four new designer appointments and a slew of new brands on the schedule for Paris Fashion Week, but the latest intel out of the City of Light might be its most exciting yet. On Wednesday, September 28, Rihanna will present her Spring 2017 Fenty x Puma collection during Paris Fashion Week.

“It’s a dream for me to be able to present my second collection of Fenty Puma by Rihanna in Paris,” the songstress said via release. “I approached this season very differently and felt the theme and concept was best suited for one of my favorite cities, Paris.”

The Fenty x Puma show will be staged at 7:30 and 8:30 p.m. in Paris and live-streamed exclusively on Tidal for fans to follow along. (Non-members will also be able to watch the streams on Tidal, too.) The scene of the Spring show promises to be more intimate than Rihanna’s blowout Fall outing in New York last February—and very different from a traditional runway show format. How different? Well, you’ll have to tune in on September 28 to find out.

LIVE STREAM

Source: Vogue Magazine


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