Behind the scenes: FENTYxPUMA promoshoot

Take a look behind the scenes with Rihanna and PUMA at a photoshoot for The Trainer – Rihanna’s take on a traditional work out sneaker with a fashion-forward and futuristic flair.

An all-new PUMA silhouette, The Trainer is a fearless sneaker with exaggerated proportions. Designed to draw attention, push boundaries, and change the footwear game, The Trainer is a step into the future.