Proof that PUMA and Rihanna owned NYFW

Despite selling out Madison Square Garden for his Yeezy Season 3 show, dropping a controversial new album and making headlines for his increasingly frequent Twitter rants of late, Kanye West did not generate the biggest buzz during New York Fashion Week. 

According to data collected by Twitter, Rihanna’s debut collection for Puma dominated the #NYFW conversation.

Puma and Rihanna both took the number-one spot for most talked about brand and most mentioned celebrity, respectively. Plus, the image Rihanna shared from her inaugural runway show ranked among the week’s most viral photos with over 17,300 retweets and 35,600 favourites.