Can one selfie make $9K headphones to sell out? Yes, if the it was taken by Rihanna. Nobody is surprised as two weeks ago she was named world’s most marketable celebrity.
On the 25th of January Rihanna tweeted a photo of herself listening to her eight studio album – ANTI. In the picture we can see her wearing Dolce & Gabbana’s headphones with crown. Encrusted with Swarovski crystals and pearls, the design is a collaboration between the popular Italian fashion house and luxe women’s headphones brand Frends.
The set costs almost $9K but the world went crazy. It was retweeted over 150K times and favourited over 230K. Within next 24 hours the item was sold out.