Behind the scenes: Balmain campaign

Balmain unveils its Spring/Summer 2014 advertising campaign featuring Rihanna and photographed by Inez van Lamsweerde and Vinoodh Matadin. The images were shot in New York City in early November 2013.

“Dreams do come true… When the woman that inspires you wears your creations, your vision feels complete. Not compromising, fresh, modern, the icon of my generation, Rihanna embodies my vision of Balmain in this new campaign. In front of the camera, she makes you feel like she is the only girl in the world.” Olivier Rousteing, Balmain’s Creative Director.

PART I

PART II

PART III

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