Rihanna is the new face of Balmain

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It’s that time of year again when each day we are greeted by a glossy new campaign. Balmain have set the bar high this season, as they have bagged the one and only Rihanna as their new face. Can you say MAJ-OR?!

‘In front of the camera, she makes you feel like she is the only girl in the world,’ said Balmain’s creative director Olivier Rousteing. ‘When the woman that inspires you wears your creations, your vision feels complete.’

The ad was shot in New York by Inez van Lamsweerde and Vinoodh Matadin. The campaign is deliciously 80s, as in the images a curly-haired Rihanna rocks an off-the-shoulder dress with gold chain detailing, gold capped boots, chain belts and oversized cuffs.

She’s not a surprising choice, as Rihanna is often spotted in Balmain creations such as those leather jogging pants, the turqouise leather skirt and the black minidress she wore to the VMAs this year. She has a long relationship with the brand, as she sat on the front row in Paris back in 2009.

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