Rihanna directs the ad campaign for her “River Island” collection

Rihanna’s collection for “River Island” will be in stores in Spring 2012. RiRi shared on Instagram that she directed the ad campaign for the collection and posted a picture of her and models.

Just directed my first ad campaign for my new collection with River Island, Spring/Summer 2013!! And that’s a wrap at the end of a 2 day shoot w/ MARIO SORRENTI


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