Rihanna-Fenty | Your number one source for everything about Rihanna Fenty. » Cake to promote Rihanna fashion launch

Melissa Forde photographs Rihanna on vacation

Melissa Forde, Rihanna's BFF added several photos of Rihanna taken during the vacation in Europe this month. Check them [more]

Rihanna in Corsica, France - HQ photos

Click the thumbnails to see over 200 photos in high quality of Rihanna enjoying her vacation in Calvi, Corsica, France [more]

Rihanna is in Corsica

Our girl is having the time of her life on vacation in Europe. She was spotted with Jennifer and Ciarra earlier today [more]

Rihanna paddleboards in Italy

The vacation is still going and Rihanna decided to go a bit sporty near Italian coast. On August 30th she was [more]

Rihanna with Melissa and Leandra today

Rihanna's BFF Leandra posted three videos of herself with RiRi and Melissa dancing on the yacht today. Check them out [more]

Rihanna to be featured on Kanye West's new album

Remember when Rihanna and Kanye West were spotted at the recording studio together? It looks like the record they made [more]

Rihanna shopping in Sardinia - HQ photos

As we informed you earlier, Rihanna and her friends went shopping in Porto Cervo, Sardinia, Italy two days ago. Click [more]

9 years of Music of the Sun

Rihanna's debut album Music Of The Sun came out exactly 9 years ago. The album was promoted by two singles: 'Pon De [more]

Rihanna spotted shopping today

Rihanna was spotted shopping in Sardinia, Italy today. She visited the Prada store as well as many other luxury stores. [more]

Rihanna in Ponza, Italy - HQ photos

Click the thumbnails below to see over 100 HQ photos of Rihanna and her friend enjoying their vacation in Ponza, Italy [more]

TIME Magazine calls Rihanna an icon

TIME Magazine in its special issue presented The Ultimate Ranking of Pop Stardom - a chart based on artists who [more]

Rihanna looks stunning in Ponza, Italy

Rihanna's best friend Leandra uploaded two stunning pics of her and Rihanna on a boat in Ponza, Italy today. We're [more]

Throwback Thursday: Rihanna performs 'Diamonds' on X Factor UK

The fourth quarter of 2012 was full of work for Rihanna. She went on 777 Tour and prepared for 'Unapologetic' promotion [more]

Rihanna on vacation in Europe - paparazzi photos

Rihanna sure knows how to treat herself - and those around her - with the pop star taking to the high seas in stunning [more]

Mikey Trapstar Speaks on Designing "Monster" Tour Merch

Mikey Trapstar always wanted to work with Rihanna. Amazingly, this wild dream turned out to not be that far-fetched. [more]

Rihanna in Panarea

Rihanna was spotted in Panarea, Italy today. The island is the second smallest of the eight Aeolian Islands, a volcanic [more]

Rihanna enjoys her vacation in Capri, Italy

As we informed you in our post yesterday, Rihanna and her friends are currently on vacation in Italy. She is enjoying [more]

Jeremy Scott talks Rihanna on the MTV VMAs red carpet

Rihanna did not attend the MTV Video Music Awards last night because she is currently on vacation in Europe. Jeremy [more]

Cake to promote Rihanna fashion launch

date 01 Nov Posted by: Comment

“River Island” has brought in Cake to handle the launch of Rihanna’s collection for the high street retailer.
 
The agency, which won the account following a four-way pitch, has been briefed to raise the profile of the 2013 spring launch and deliver a series of events alongside partner events agency My Beautiful City.
 
Josie Roscop, head of marketing at River Island, said:
 

“Cake’s innovative approach to launching globally famous brands, backed up by its solid experience in experiential activity, PR and social media, made them the obvious choice for us. [...] Launching our collaboration with Rihanna next year is going to be a milestone moment for “River Island”, and we are confident Cake’s work will help us capture the attention of media and consumers everywhere.”

 
Andrew Casher, head of experiential at Cake, said:
 

“There is plenty of excitement around the agency for such a high profile piece of work. Both “River Island” and Rihanna have reputations for breaking the mould within their respective industries, so the chance to promote this hotly-anticipated collaboration to the UK and the world is a brilliant brief for us.”

Share Button



Brak komentarzy »

Nikt jeszcze nie skomentował tego wpisu.

RSS feed for comments on this post. TrackBack URL

Zostaw komentarz



Advertisement

Follow us on Instagram

Photo of the month

THROWBACK THURSDAY

Tweets

Language versions

latest projects

elite


Scarlett-Fan.com - Scarlett Johansson Ashlee-Star.com - Ashlee Simpson Zac-Efron.us - Zac Efron A-Levine.com - Adam Levine

site stats

Partners

disclaimer