Rihanna-Fenty | Your number one source for everything about Rihanna Fenty. » Cake to promote Rihanna fashion launch

Rihanna out and about in NYC

Rihanna was spotted out and about in New York City last night after spontaneously dropping a snippet of her new music. [more]

Rihanna teases fans with a short snippet

Rihanna got pretty mad today because a DJ claimed to have information about her upcoming album. If you're ever wondering [more]

Rihanna's New Fragrance Released in Time for Holiday

After offering fans a preview on Twitter earlier this month, Rihanna’s latest fragrance, called Rogue Love by [more]

Rihanna spotted in NYC

Rihanna is back in New York and it looks like no cold can scare her off from wearing crop tops. She was spotted [more]

Rihanna visited Zac Posen's studio today

Rihanna is preparing for her Diamond Ball and this might have been the reason why she was trying on a beautiful dress at [more]

Jimmy Kimmel set to host Rihanna's first annual Diamond Ball with special appearance from Brad Pitt

Jimmy Kimmel is set to host the first annual Diamond Ball, a black tie fundraising event benefitting the Clara [more]

Sneak Peek at 'Home'

Jim Parsons, Rihanna and Steve Martin star in the film in theaters March 27. Check out a brand new sneak peek below. [more]

Rogue Love available at Macy's

Rihanna's new fragrance for women is available at Macy's already. ROGUE LOVE is a fragrance with freshness and floralcy [more]

Rihanna is in Barbados

After spending a few days in Los Angeles, Rihanna decided to visit her family in Barbados. It is probably connected [more]

Flawless Flashback Friday: 2009 MET Gala

The Flashback, the flawlessness, all in one day: TODAY! It's time for this week's edition of Flawless Flashback [more]

Rihanna misses her short hair

From front row at fashion shows to tropical locales, Rihanna has been sporting the same long curly locks for a while [more]

Rihanna: "I Would Love" to Guest Star on Scandal!

Good news, Gladiators. Rihanna is a huge Scandal fan, too! Following her recent trip to the White House, which she [more]

Rihanna and others talk 'Home'

Steve Martin and Jim Parsons may be big fancy stars, but Rihanna was the main attraction at today's footage screening [more]

Rihanna talks new album at 'It's Not Over' premiere

Attention Navy! Rihanna has new music and we could be hearing it very soon. Bad Gal RiRi hit the red carpet on Tuesday [more]

Rihanna dines at Giorgio Baldi

After attending the world premiere of 'It's Not Over', Rihanna headed to Giorgio Baldi restaurant in Santa Monica. [more]

Rihanna attends 'It's Not Over' world premiere in Los Angeles

Rihanna attended MAC Cosmetics and MAC AIDS Fund World Premiere of 'It's Not Over' film firected by Andrew Jenks last [more]

Rihanna to answer questions about the movie 'Home'

Rihanna, Steve Martin and Jim Parsons will take part in Q&A session on Wednesday, November 19th. Actors will answer [more]

Rihanna teases new album on Instagram

We all know Rihanna loves to tease us. She recently said her new album is going to be great but also couldn't tell us [more]

Cake to promote Rihanna fashion launch

date 01 Nov Posted by: Comment

“River Island” has brought in Cake to handle the launch of Rihanna’s collection for the high street retailer.
 
The agency, which won the account following a four-way pitch, has been briefed to raise the profile of the 2013 spring launch and deliver a series of events alongside partner events agency My Beautiful City.
 
Josie Roscop, head of marketing at River Island, said:
 

“Cake’s innovative approach to launching globally famous brands, backed up by its solid experience in experiential activity, PR and social media, made them the obvious choice for us. […] Launching our collaboration with Rihanna next year is going to be a milestone moment for “River Island”, and we are confident Cake’s work will help us capture the attention of media and consumers everywhere.”

 
Andrew Casher, head of experiential at Cake, said:
 

“There is plenty of excitement around the agency for such a high profile piece of work. Both “River Island” and Rihanna have reputations for breaking the mould within their respective industries, so the chance to promote this hotly-anticipated collaboration to the UK and the world is a brilliant brief for us.”

Share Button

FOLLOW US ON TWITTER | FOLLOW US ON INSTAGRAM | LIKE US ON FACEBOOK



Brak komentarzy »

Nikt jeszcze nie skomentował tego wpisu.

RSS feed for comments on this post. TrackBack URL

Zostaw komentarz



Advertisement

Follow us on Instagram

Photo of the month

OUR SERIES

Tweets

Language versions

latest projects

elite


Scarlett-Fan.com - Scarlett Johansson Ashlee-Star.com - Ashlee Simpson

site stats

Partners

disclaimer