Rihanna-Fenty | Your number one source for everything about Rihanna Fenty. » Cake to promote Rihanna fashion launch

Jim Parsons and Rihanna are the world's last hope for survival in 'Home'

About seven years ago, director Tim Johnson was looking for a good book to read his two sons, [more]

Rihanna spotted at a recording studio last night

After dinning at Giorgio Baldi restaurant Rihanna headed to a recording studio in Los Angeles [more]

Rihanna spotted at Giorgio Baldi last night

Rihanna was spotted at Giorgio Baldi restaurant in Santa Monica last night. She and Jay Brown [more]

Yung Berg Talks New Rihanna Record

Rap-Up: Yung Berg is getting his hustle on. The Grammy-nominated producer-songwriter, who has [more]

'The Monster' gets VMA nominations

This year Video Music Awards nominations have been revealed this morning. 'The Monster', a [more]

Rihanna celebrates Germany win with a string of selfies

Guardian: Of all the pundits to have made a mark at the World Cup, which came came to a climax in [more]

HQ PHOTOS: Rihanna attends the World Cup final

The World Cup is over and Germany became the champion. Our gallery has bee updated with high [more]

Rihanna celebrates Germany win at the World Cup

Rihanna was all smiles as she celebrated Germany winning the World Cup minutes ago. Check out [more]

Rihanna attends the World Cup final

Rihanna has been invited to watch the final World Cup game between Argentina and Germany. Check [more]

Rihanna spotted leaving her hotel in Rio de Janeiro today

Rihanna was spotted leaving her hotel in Rio de Janeiro not long ago. She is on her way to watch [more]

Rihanna meets Jimmy Conrad

Rihanna met Jimmy Conrad, the journalist that was supposed to interview her, last night. Check [more]

Rihanna and Jennifer meet Pele

Rihanna visiting Brazil for the World Cup ran into the greatest soccer player of all time and [more]

Photo of the month

The Monster Tour

twitter

Language versions

latest projects

Elite websites





top sites

Site stats

partners

disclaimer


Cake to promote Rihanna fashion launch

Posted by: • Date: 01.11.2012 • Comment this post

“River Island” has brought in Cake to handle the launch of Rihanna’s collection for the high street retailer.
 
The agency, which won the account following a four-way pitch, has been briefed to raise the profile of the 2013 spring launch and deliver a series of events alongside partner events agency My Beautiful City.
 
Josie Roscop, head of marketing at River Island, said:
 

“Cake’s innovative approach to launching globally famous brands, backed up by its solid experience in experiential activity, PR and social media, made them the obvious choice for us. [...] Launching our collaboration with Rihanna next year is going to be a milestone moment for “River Island”, and we are confident Cake’s work will help us capture the attention of media and consumers everywhere.”

 
Andrew Casher, head of experiential at Cake, said:
 

“There is plenty of excitement around the agency for such a high profile piece of work. Both “River Island” and Rihanna have reputations for breaking the mould within their respective industries, so the chance to promote this hotly-anticipated collaboration to the UK and the world is a brilliant brief for us.”

Share Button


Brak komentarzy »

Nikt jeszcze nie skomentował tego wpisu.

RSS feed for comments on this post. TrackBack URL

Zostaw komentarz