The second fragrance from Rihanna will launch in February 2012 with an international roll-out following shortly.
“I believe there’s a ‘Rebelle’ in every woman: a personality that dares to be unconventional and enjoys embracing their uniqueness. I love feeling sexy and empowered – and for sure so do my fans.” Rihanna explains. “My new fragrance is about taking control but still being a lady. There’s a feminine, romantic side to me – and of course, to the fragrance – but there’s also a defiant, head-turning attitude. The fun is seeing which way I feel when I wear this fragrance…sassy or sweet. But one thing is for certain: my new fragrance is far from forgettable; Rebelle will keep teasing them all – long after you’ve left the room.”
Sassy or sweet, Rebelle is a delightful enticement bringing to mind not only the warmth of the Carribbean sun reflecting Barbados-born Rihanna’s roots but also the exhilarating whirl of her present-day city life. Caroline Sabas and Marypierre Julien, the internationally renowned perfumers behind Reb’l Fleur, have teamed up once again to capture Rihanna’s essence, this time with a lush, sensual Gourmand Chypre. Luscious strawberries and ripe purple plums are enlivened with a jolt of ginger to create a tantalizing harmony at the top. Then the heart opens, passionate with the heat of exotic allure, intriguing body and soul with notes of tropical splendor: cacao absolute, vanilla orchid and heliotrope. Defiantly sexy, the base notes beguile. Dark and mysterious, they echo like the reggae hook in a Rihanna tune: Rich patchouli finds rhythm with the essence of rare coffee beans, creamy musk merges with the aphrodisiac effect of amber…unforgettable becomes an understatement.
THE REBELLE BOTTLE
The bottle, as dramatically unique as a Rihanna performance, is inspired by the shape of a stiletto heel – a favorite shoe option for Rihanna. Made feminine with a twisting matte crimson “ribbon” layered over precious metal, the fragrance appears to glow from within, suffused with a glorious golden aura.
THE REBELLE FRAGRANCE COLLECTION
Rebelle by Rihanna will be available in department stores for Spring 2012.
3.4 oz Eau de Parfum Spray $ 59.00
1.7 oz Eau de Parfum Spray $ 49.00
6.7 oz Body Lotion $ 30.00