Welcome to Rihanna-fenty.com, the English version of the French fansite Rihanna-Diva.com. The site has been running since Rihanna's beginning in the music industry. We aim to provide you the lastest news, photos, videos and more concerning RiRi. Make sure to support her latest singles 'American Oxygen' and 'Bitch Better Have My Money'. Make sure to come back every day for even more media and news!
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Listen to Kanye West’s FAMOUS ft. ... Rihanna performs at MusiCares Person of the ... Rihanna: “I Tried To Push The Envelope A ...
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Rihanna-Fenty.com is an unofficial, non-profit making fansite dedicated to Rihanna, created in 2005. This fansite is updated by Paula and Nicolas. 

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famous
Listen to Kanye West’s FAMOUS ft. Rihanna on TIDAL
Published by: · Date: 2016/02/14 · Filed Under: Collaborations

Brand new Kanye West track featuring Rihanna is now available on TIDAL. Listen to Famous and make sure to tweet us your opinion about the song!

LISTEN TO FAMOUS

musicares
Rihanna performs at MusiCares Person of the Year event
Published by: · Date: 2016/02/14 · Filed Under: Events, Performances

Rihanna performed “Say You, Say Me” at the last night’s MusiCares Person of the Year Honoring Lionel Richie event. She rocked an amazing Marc Jacobs dress. Backstage she posed with Pharrell Williams and Blake Shelton. Rihanna is going to perform at the Grammy Awards tomorrow.

| 13 February ~ MusiCares Person of the Year honoring Lionel Richie: Backstage | 35 photo(s).

| 13 February ~ MusiCares Person of the Year honoring Lionel Richie: Performance | 110 photo(s).

nyt
Rihanna: “I Tried To Push The Envelope A Little Bit”
Published by: · Date: 2016/02/13 · Filed Under: Fashion, Fashion Shows, Interviews, Puma

“I’m on cloud nine,” said Rihanna, the pop star turned brand ambassador and women’s creative director of Puma, after her first fashion show for the label. An hour earlier, her first full collection, a street-inspired, Japanophile departure from Puma’s usual sport-ready performance wear, had come down an L.E.D. runway to a crowd that included Naomi Campbell, Chris Rock, Travis Scott, Foxy Brown and Young Thug.

“I cannot put into words how I feel about what happened tonight,” she said. Then, swaddled in a faux-fur hoodie from her collection (she is always cold, she said, since leaving her native Barbados), she settled onto a sofa in a backstage interview room and set about to try. Excerpts from the conversation, condensed and edited, are below.

Q. Was this always something you wanted to do? Did you see yourself becoming a creative director in this way?

Creative director of such a big sports brand? Absolutely never something I could see happening, never something I put on my bucket list. It wasn’t even a possibility in my mind. When Puma reached out to me, they engaged with such trust and openness about it. They were willing to let me be creative and express myself in whatever way I wanted to. They wanted a change. So I thrive off of challenge like that. I love situations where I can just make something completely different.

Q. I think this is completely different.

 Thank you. It’s almost like redecorating a space that you bought that’s literally just four walls and you have to make it something. The challenge is figuring out what you can offer to a brand like this. I just had to uproot it. I just had to go from the ground up and say I’m just going to go there. Whatever works, works, whatever doesn’t. And they were willing to go there with me.

Q. Was there anything that was too crazy? Anything they said, you know what, we just can’t do this?

Just a couple technical things. Not because Puma didn’t want to. They spend the money and they make sure that they try the best to make it what I want. And then they let me know the ramifications that come with that. [laughs] “O.K., Ri, it looks cute but it costs four grand. Do you want to do that?”

Q. And you said?

And of course I never wanted to do that. I actually want people to wear my stuff.

Q. Is that the dream? To walk down the street and see people in it.

That will be the day. The only thing that can make me feel better than tonight is to see somebody else wearing my stuff on the street. Down the street, on Instagram. Instagram’s pretty much down the street at this point. To see anybody, especially if I think they’re cool, and they chose to wear it, that’s a big deal. That’s a big deal. Like somebody buying your music. But better. Because they have to do it in public.

Q. That’s right. There are no headphones where fashion is concerned.

That’s true. You can make that the headline.

Q. Your Puma label is called Fenty, after your surname, which you don’t often use. What does it mean to have your name on a collection like this?

It’s crazy. Even to look at it right now. I think it’s a little more subtle when you look at it in Japanese, but when it’s right there in English, it’s surreal. It makes me think of my dad and how proud he must be. It’s his name. He grew up with this name. Now it’s a name that’s on an international brand.

Q. Puma has such a strong sport heritage. Was it important to you to try to integrate some of it? Obviously these are not gym clothes.

Not “gym clothes,” per se. They’re not performance wear. But everything was inspired by some sporty, street-sport, casual vibe. I tried to intertwine all of those things with a little bit of fashion. I tried to push the envelope a little bit in terms of what Puma has done in the past and also what they’re comfortable with doing. That’s the blessing of working with Puma. They’re just like: “Whatever you say. We don’t know, but we’ll try.” That’s all I can ask for, somebody to be willing to try it and be down with what I’m thinking. They’re always willing to do that.

Q. You obviously can apply your creativity in a lot of different directions. Will you move on to other ventures as well? Could you see yourself being the creative director of — I don’t know, a restaurant, an amusement park …

Creative director is a big job. As long as I believe that I can give you 100 percent and make that time, I will be willing to do it. I have to believe in the product, believe in what I’m doing, believe in the brand. If I don’t believe in it, I can’t do it. It’s too much to fake. It’s too much work to do it and a whole other job to fake it.

wwd
Rihanna wants to slay every other sports brand in general with PUMA
Published by: · Date: 2016/02/13 · Filed Under: Fashion, Fashion Shows, Interviews, Puma

Puma put its cards on the table in the high-stakes game of celebrity collaborations Friday, properly launching the Fenty Puma by Rihanna collection during New York Fashion Week in the 8 p.m. time slot at 23 Wall Street. Maybe it’s fairer to say that Rihanna put Puma’s cards on the table. She is the German athletic company’s highest-profile collaborator by a long shot and they are clearly happy to have her as “creative director,” a title she assumed in December 2014 when Puma, which is controlled by Kering, signed her to a three-year contract.

“There’s no doubt that this is Rihanna’s direction,” said Bjørn Gulden, Puma’s chief executive officer, before the show. “This is Rihanna’s show.”

“It’s a lot of room to be creative,” Rihanna acknowledged during a post-show interview. “Puma trusted me in a major way that a lot of companies wouldn’t.”

He said it; she said it, but ultimately the clothes confirmed that Rihanna was calling the shots on this one. It was not a shy collection.

Fearless when it comes to her personal style, Rihanna’s wide-ranging yet distinct point of view has baited megabrands before: Dior named her a brand ambassador last year; she’s worked with MAC Cosmetics, and designed a collection for high street retailer River Island. She wears vampy glam — pearls, corsets, boas — as well as boyish street — Raf Simons, men’s wear, Vetements — always with a tough, semismutty edge. And she does more than just pull it off.

So which look would she pull for Puma?

It was Japanese street, loaded with goth, erotica and sport — takes on wrestling gear, boxing shorts and robes, tracksuits, and hoodies galore. “It’s definitely not performance wear,” Rihanna said backstage, wearing a dramatically oversize fuzzy gray hoodie and black-and-white Formstrip stiletto booties. “But it’s inspired by sport culture and street fashion.”

Almost everything was black and white, matching the set of black, white and mirrored trees designed by Stefan Beckman. The runway filled with smoke as the models walked out, the first wearing a black hoodie with extralong sleeves, black lipstick, a white Puma sweatband choker and aggressively laced-up, white over-the-knee sneaker boots.

Oversizing was key to the sweatshirts, satin parkas, and sweatpants that were a cooler, weirder distant cousin of the original Juicy Couture style. But so was undersizing, with cropped tops cut so high the bottom of the models’ breasts hung out and high-waisted thong briefs. Corsets came layered over sweatshirts and variations on tracksuits included a black zip-up maxidress with a white strip across the bust and lace-up sailor hoodies and pants.

There were women’s looks and men’s, but Rihanna pointed out that the majority of the collection was unisex “because I like to wear men’s clothes,” she said. “I designed a little selfishly.” Copious amounts of black velvet and faux teddybear fur, on exaggerated outerwear and backpacks, imparted a tacky luxe sensibility.

Puma wanted Rihanna and it got her: sexy, sporty and confident about bad taste done well. The look felt like her unfiltered, or, more accurately, filtered through Puma branding — the intention is a mutually beneficial commercial enterprise. Many items featured either the Puma logo or Fenty in vaguely Japanese script. The lineup was well-merchandised for the seemingly bottomless market for gritty street sweats and bomber jackets. Some clever accessories seemed destined for bestseller-dom: zip-up and sweatband chokers, stand-alone sweatshirt hoods, updates slated for May on the creeper that sold out within hours when it was released last September, and the Fenty Trainer, which goes on sale Feb. 26, the day Rihanna’s Anti tour starts.

Most of the world is on a first-name-only basis with Rihanna. Fenty is her last name (her given name is Robyn) and she chose to use it for the Puma collection so no one gets sick of hearing RiRi. “I didn’t want to oversaturate people with the Rihanna brand,” she said, launching into a bit of self-mocking. “’Rihanna-Rihanna-Rihanna. Buy this; buy that. Rihanna has this; Rihanna has that. Get it because it’s Rihanna.’ I wanted people to want the product in a sincere way, not just because it’s a celebrity product but because they genuinely love it.”

No matter how the chips fall, Fenty Puma by Rihanna is a huge move for Puma, putting it in the fashion game currently dominated by its competitors Nike, which works with Riccardo Tisci, and Adidas, which has Stella McCartney and Kanye West. On the subject of West, whose Yeezy Season 3 extravaganza was the day before Fenty Puma by Rihanna’s show, Gulden brushed off the idea that there’s friendly competition between the performance brands/collaborators. “[West] probably raises competition for the category in general, but for us, we would like to do more for the female consumer,” he said, noting that Puma has historically resonated with women. “We did the research and Rihanna popped up everywhere as the celebrity most influential with our female customer.” To that end, in November Puma reported a notable uptick in third-quarter women’s sales tied to the launch of Rihanna’s Creeper in September.

Asked the same question about a friendly competition with West, a frequent musical collaborator of hers (she’s featured on his new “The Life of Pablo” album he streamed as part of his fashion show Thursday), Rihanna said,

“Usually I do love to compete with the guys. That’s my thing. I don’t like to compete with girls. Guys play hard and they’re also in another realm of respect, but with Kanye, he’s my brother and I always want him to win. I have a soft spot for him. Kanye is not Adidas and Rihanna is not Puma….What I do for Puma is to slay every other sports brand out there in general, not the collaborators.”

In order for Fenty Puma to slay, it has to sell. The fashion show was the first time any retailers had seen the collection. Gulden said Puma planned to meet with retailers the following morning for feedback. The collection will be priced above average for Puma. “That was intentional,” Rihanna said. “If you could get it at Puma already, then I probably shouldn’t [put it in the collection].”

How pricey will Fenty Puma by Rihanna be?  was all Gulden would say.

fenty
Rihanna says Fenty Puma range is for every girl
Published by: · Date: 2016/02/13 · Filed Under: Fashion, Fashion Shows, New York City, Puma

Pop star Rihanna unveiled the first collection in her new line with Puma at New York Fashion Week: The Shows on 12 February. The line bears the 27-year-old’s last name, Fenty Puma by Rihanna, and is described as being a mix of Japanese street wear with a gothic undertone. The singer said teaming up with the athletic company was the perfect fit.

“They let me have a lot of room creatively, that was something that I couldn’t buy. To be able to express yourself freely in a creative manner it was special and it felt like the right place. We use a lot of basic colours, black, white, grey because I wanted to keep it sporty. We step out of the sporty silhouettes at times, a lot of times stepped out of the sporty fabrics. Like this one is jersey on the inside, but it’s velvet on the outside.”

On the red carpet before the show, the singer described her target consumer: “The Fenty girl, there is no one girl. Any girl can feel like a Fenty girl as long as they enjoy who they are.”

Male and female models zigzagged through a mirrored maze and through smoke as haunting music blared from the sound system. White boxer shorts were paired with velvet coats, rain jackets and oversized hoodies. Looks mainly stayed in black and grey hues with crisp white providing balance.

updown
Rihanna spotted at Up & Down nightclub
Published by: · Date: 2016/02/13 · Filed Under: Candids, New York City, Photos

After her successful PUMA fashion show at NYFW, Rihanna and her friends headed to Up & Down nightlcub to celebrate.

| 12 February ~ Rihanna at “Up and Down” nightclub in New York | 03 photo(s).